Collab Mushie: a little retro wind is blowing on Charlie Crane!
A few months ago, we started working on a very secret project with an even more secret brand. Today, we can finally reveal our collaboration with... Mushie, an American brand that imagines wonders for children. Indispensable in the USA and around the world, Mushie essentials are recognizable among a thousand, thanks to their soft aesthetics. To celebrate the release of our collaboration, our creators tell you what's behind the scenes of this beautiful project. Encounter.
Immediate takeoff for the USA... What is the final destination to land at Mushie?
Welcome to Houston, Texas, to the Mushie office! Our team of enthusiasts will be delighted to welcome you. Since 2018, we have been putting our energy and all our love into creating baby products that combine quality, design and function. Our main motivation is to help parents. When a baby arrives, it's a real tornado in our lives! So, if we can unburden parents a bit with thoughtfully designed, pretty essentials, we've won everything.
You have a real desire to help parents and to make daily life easier with healthy products for babies. What are Mushie's values and mission?
Parents have to think about billions of things on a daily basis: health, sleep, meals, care... We want to alleviate the mental load and stress on families as much as possible. Our objects can really change everyday life.
We pay attention to our production and the materials used, with one main value, sustainability. We prioritize the well-being of families through non-toxic materials such as food-grade silicone and organic cotton. We work exclusively with fair trade suppliers to make high quality products that last.
Families can use Mushie products with their children and pass them on to someone else. Our products oppose the consumerism of single-use and disposable products. We want a sustainable future and minimize our impact on the environment.
How did you meet the French brand Charlie Crane?
The magic of Instagram has happened there! We are very grateful to have met the Charlie Crane team through a collaboration on this social network. We discovered a great brand.
What were your inspirations for this collaboration?
Like Charlie Crane, we are committed to creating beautifully designed and functional products that improve the daily lives of parents... and babies!
On the design side, we have a long love story with our retro floral print. It's a slightly nostalgic and very warm print. We wanted to extend its timeless charm to a wider range of baby furniture. It was a great opportunity to combine our expertise and our beloved design with Charlie Crane's innovative approach.
Our collaboration combines our classic aesthetic with a “French touch”. We created a unique and stylish line that parents will love and cherish. It is a pleasure to see our retro flowers in a new context! We hope that our community will enjoy it.
The Mushie team is also made up of parents, starting with you, the founder! What are the four tips you would have liked to have received before having children?
The 4 tips I would have liked to receive before becoming a mother would be to prioritize self-care, to have flexible expectations, to seek support and advice. Parenting is a lifelong learning experience. It's normal to make mistakes and grow along the way.
What is your favorite Charlie Crane item and why?
It's obviously the LEVO deckchair! At home, it is a must in our children's room. We always get lots of compliments on this beautiful piece.
And now it's the turn of Thomas Lépine, the founder of Charlie Crane, to answer our questions...
Thomas, why a partnership with Mushie?
My team is always looking for great brands with whom we could create new synergies. During an Instagram partnership, we stuck with the aesthetics of Mushie products but also with the values of the brand. The rest is done naturally!
What do you like about American culture that Europeans could learn from with their children?
I have the impression that Europeans are sometimes sober in their reaction. I really like American enthusiasm! This is also reflected in the colors and the prints. Sometimes there is more audacity in American aesthetics. I hope that this is reflected in this flowery collaboration!
As a parent, what Mushie pieces do you think are essential?
My kids are big but I love baby dishes that go great with our TOBO evolutionary high chair. Silicone is easy to maintain and the colors are very beautiful, very soft. The bath toys, guaranteed to be mold-free, are very beautiful and would almost make me want to imagine a baby bath as a complement to our changing table. Who knows?
Go to this page to discover our Mushie X Charlie Crane collaboration.
The Charlie Crane Team
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